The Alley Reusable Cup Gift Box
Department
Design
Program
Design (BDes)
Graduate Year
2025
Specialities
Editorial Design / Motion Design / Package Design / UX/UI Design
The Alley Reusable Cup
This packaging project presents an opportunity for The Alley to strengthen their connection with their target audience by designing a reusable bubble tea cup and gift box. With a commitment to sustainable values, the reusable cup allows customers to enjoy numerous drinks—hot or cold— throughout any season without worrying about the environmental impact the waste may have. The beautiful packaging makes it the perfect gift to be kept and put on display, or reused as another gift box.
The Alley Reusable Cup, details
Working on this project with so many deliverables allowed me to build a product from the ground up while also considering multiple user touch points—from their initial exposure through online and in-person interactions, to their first unboxing experience, and throughout the entire life cycle of the product. As one of my first projects with 3D form, applying branding to multiple facets was challenging yet fun, and something I wish I could have explored more if time permitted.
