Elevating bus riding experience for long distances, YO-HO GO! features a pirate-themed experience for an opportunity to fully immerse the targeted audience of teenage and young adult pirate enjoyers. This semester-long project, taking place over the course of 16 weeks, is a developed brand in the form of a designed brand book, featuring a business proposal, logo design and restrictions, and marketing campaign strategies to launch a new business initiative.
YO-HO GO | Brand Book
Department
Design
Program
Design (BDes)
Graduate Year
2026
Specialities
Branding / Package Design / UX/UI Design
Challenging the widely-known aesthetic of pirates (red & black with established pirate symbols), YO-HO GO! modernizes this style to reflect how pirates in this century would choose to express themselves. Graffiti and bold colours that are loud and eye-catching defines what pirates stand for in this generation, to rebel!
