Full Set is a collectible packaging campaign that celebrates the Toronto Blue Jays’ 2025 World Series run.
Rather than focusing on stats alone, the roster highlights fan favourites, rising stars, and overlooked role players who delivered memorable, game-changing moments. Each limited-edition energy drink pairs action-driven outer packaging with abstract, flavour-inspired cans, all housed in a recyclable cardboard structure designed to be kept and displayed.
The result turns the postseason into something tangible, letting fans collect the people, plays, and moments that made the run unforgettable.
