Black American Sound in Seoul (Korean: 서울의 흑인 미국인 사운드) is a fictional three-day cultural and music festival celebrating the deep influence of Black American artistry on K-pop. With the inaugural BASSfes hosted at the Los Angeles Convention Center, it serves to bring in artists, choreographers, and historians from the hip-hop genre. Inspired by K-Con, I conceptualized this event from the ground up.
The primary objective of this project was to incorporate bilingualism into every level of the visual system.
