cibo is a hypothetical brand identity project for an immersive food museum based in Toronto's Harbourfront. The museum explores cultural foods from around the world, specifically the ones that are considered delicacies in their cultures of origin but are often seen as strange or even disgusting by outsiders.
The name comes from cibophobia, the fear of food, and cibo, the Italian word for food. The concept is built around the idea “Eat Your Fears”.
The goal is simple: You leave with something you thought was gross and realize it's really not that bad.
