Bloomfuel is a personal project for a 16 fl oz low-caffeine canned energy drink that offers a healthier and natural boost of energy. It's made with locally and ethically sourced produce, including imperfect, oddly shaped fruits and veggies that would otherwise go to waste. Bloomfuel delivers vitamins, fibre, and flavour through its nutrient-rich pulp and juice blend.
Bloomfuel exists to challenge how we value food and fuel the body using what’s already good, not what looks perfect. Ingredients are sourced locally and ethically, using fully edible but imperfect produce to reduce food waste. This commitment inspired Bloomfuel’s “lumpy supermarket” visual language, with organic forms reflecting the fruits and vegetables inside.
