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FOLK PUNK FEST / GIZHEBAATOOWIN NAGAMONAN NIIMI'IDIWIN

Oscar Sheppard

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Department

Design

Program

Design (BDes)

Graduate Year

2027

Specialities

Editorial Design / Motion Design / Photography

FOLK PUNK FEST / GIZHEBAATOOWIN NAGAMONAN NIIMI'IDIWIN Was a festival branding project done in the fall of 2025. The project brought together two distinct languages, English and Ojibway, into one event. The biggest challenge was working in a language I've never spoken, and understanding how to ensure both languages felt equally important.

Posters and Ideation

This project included an ideation phase, where we created 3 different designs based on the terms "Abstract," "Denotative," and "Connotative." Each poster represents a distinct direction that I could have taken the project.

Merch and Branding

In order to promote our fictional festival we also made merchandise and promotional materials. I then created promotional marketing to display the merch, these long banners were converted carousal instagram posts to provide some interactivity and engagement.

Motion Promational Material

I also created a hand drawn animation to promote the festival, each frame was drawn in Procreate, and then the timing and sound effects were edited within DaVinci.