A proposed arts festival identity and accompanying website, improving accessibility and elevating the Nuit Blanche brand.
Nuit Blanche Visual Identity
Website
Department
Design
Program
Design (BDes)
Graduate Year
2026
Specialities
Branding / UX/UI Design
Context
Nuit Blanche is a free night-time arts festival open to all people to view and experience multimedia art installations, performances, and other activities. Taking place annually across Toronto, the familiar city is transformed into a different experience from 7PM to 7AM. Having experienced the festival first hand, I identified opportunities to expand and redesign the visual identity of Nuit Blanche.
How can we elevate the Nuit Blanche brand and make the festival more accessible?
Nuit Blanche Toronto 2025 takes on the proposed theme of "Convergence", focusing on the relationship between the visitors and the festival itself rather than just the art. The visual identity system and elements show the essence of Nuit Blanche while maintaining practicality. This project captures the visitor experience of Nuit Blanche through a bilingual poster, online website, and physical wayfinding objects.
