This project documents an editorial-style campaign created for Mac Duggal’s Fall Preview 2024 collection. The shoot was developed as a narrative driven visual story, set on a horse farm to create a sense of contrast between structured fashion and an organic, rural environment. The presence of horses played a central role in shaping the atmosphere of the images, contributing to themes of strength, elegance, and movement.
I was responsible for the creative direction of the shoot, including location selection, visual concept development, and styling. Working closely with the environment, I styled the look to complement both the natural setting and the silhouettes of the garments, ensuring the imagery felt cohesive and intentional rather than purely decorative.
This project reflects my interest in editorial photography as a design process, where storytelling, spatial context, and visual direction come together to shape meaning. Rather than focusing solely on the final image, the project emphasizes planning, narrative construction, and the relationship between subject, setting, and atmosphere.
