Mellow Ground is a café designed as a quiet escape from the noise and fast pace of the city. They focus on creating a warm, calm atmosphere where visitors can slow down and enjoy a more relaxed moment. The brand needed a primary logo with variations, strong visual identity, branding strategy, and print-ready packages.
Mellow Ground
Website
Department
Design
Program
Design (BDes)
Graduate Year
2027
Specialities
Branding / Directing / Motion Design / Package Design
Challenge
The project began with establishing a clear brand direction and visual foundation. It was essential to translate the core idea of “a slow morning” — meaning a quiet escape from the fast pace of the city — into a distinct and recognizable visual language. This required aligning the conceptual direction with a cohesive identity system, ensuring consistency across the logo, visual elements, and brand applications. Early-stage exploration focused on defining the visual mood and building a shared understanding of the brand’s intent, allowing for a more precise and unified design outcome.
Final Products & Packages
