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Second Chance Branding

Pedro Amaral

He/Him
Department

Design

Program

Design (BDes)

Graduate Year

2026

Specialities

Editorial Design / Information Design / Package Design / UX/UI Design

An activist, food sustainability brand thats mission is to bridge the gap between food sustainability and social justice by transforming food waste into opportunity, fostering rehabilitation, and creating pathways for successful reintegration into society. Food waste is minimized, incarcerated individuals are given the tools for success, and communities thrive through budget, sustainable and equitable practices.

Mockup

The ”Second Chance” name itself represents the message of —giving renewal food a new purpose and people a ‘second chance’. As an off-shoot of Second Harvest .ca ,our name reflects our similar mission to save surplus produce and empower incarcerated individuals through useful culinary training. We believe in social transformation, redemption, and a future in where nothing—and no one—is left behind.