This project developed a new program (series/content) plan for the Pitch Fest, which focuses on convincingly packaging ideas into market, target, tone, and visual strategies rather than "feeling." I set genre coordinates for the work based on comparative references (e.g., Frankenstein, Black Mirror "Be Right Back," Pet Seminary) and defined viewing motives along with the analysis of target viewers (20–50). In addition, I wrote the Tone & Style guide to convey the core emotions of the work (horror, anxiety, and identity collapse) and visualized the directions of color/lighting/framing/rhythm with three moodboards (cold blue→green→warm/red tone). Finally, through the formation of "Dream Team" such as Ari Aster and Hoyte Van Hoytema, the project was completed in a form that could be extended to the actual production and marketing stage.
As a result, this work demonstrates the planning capabilities (packaging/positioning/branding) of organizing the core messages of the content into "one sentence" and linking them into reference, audience, style, and production strategies.
